Compulsive Buying Fashion Shows : Brain & Beast’s


Brain & Beast’s Show Addresses the Dangers of Retail Therapy

More and more people are living with ‘Oniomania,’ which speaks to a person’s urge or compulsion to purchase something that they do not need, and this condition was addressed in a fashion show by Brain & Beast.

The talented Spanish design brand, Brain & Beast, made a surreal satellite collection on 23rd edition of 080 Barcelona Fashion days. The collection is helping to face reality from the positive point of view while spotlighting out the relationship between therapeutic fashion objects and emotional outlets.

Brain & Beast proposes mixing garments which combine emotion and reason, with a very strong influence from contemporary culture without leaving out oodles of sophistication and a serious sense of humor. Each piece featured on the runway comes equipped with a purposefully oversized price tag, reminding consumers to think about their shopping habits.


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